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Research papers

UX research in a developing country

Research complex banking themes within a financially impaired culture. Can UX research help both business and users to achieve understanding and build a relationship? We wanted to provide an easy to use, simple and intuitive digital channel to low...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Camila Borja, Luciano Lauri Pires
November 11, 2018
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Citation

Borja and Lauri Pires (2018a, November 11). UX research in a developing country . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/ux-research-in-a-developing-country--9495